Build your understanding of online advertising, search engines, websites, blogs and social media through practical exercises and real-life examples, then learn how to bring them all together into an effective online strategy that matches your objectives.
Get yourself on top of technical requirements, what hardware and software you’ll need and what to ask for. Get help to decide whether to DIY or outsource and why you should get onboard the cloud. Find out how to manage digital risk, privacy and cyber security.
Learn how to:
• Operate in the digital landscape
• Choose the technology you’ll need to do it
• Decide on a website and why you need one
• Get more from email
• Make the most of social media
• Manage risk, privacy and cybersecurity
• Build your own action plan of next steps
• Access tools, templates, support and resources in future